Brand consistency builds trust
Having a clear brand helps to establish recognition and familiarity. People place more trust in the products and services that feel familiar. And, consequently, people do business with those they trust.
Creating a clear identity and brand is the first step to building a trust-relationship with potential customers.
Your brand includes consistent font-types, colors, images and icons.
Your brand also includes your content, the kind of information that makes you stand out in the marketplace.
Part of your brand is your message consistency.
People talk about a great “find” and they share it - in person and with social media. A consistent message helps to build your brand. Ideally, that message isn’t just what you have to say about yourself (though getting that right is a good place to start). It’s also what others have to say about you.
What you do and what you say needs to be aligned. Integrity counts in today’s marketplace. If there are “not yet” qualities about your business that you want to be able to talk about, let’s talk strategy for making those a reality. Let’s say who you are and what you do. But, a key part of your brand is also being able to say why you do what you do. It lends integrity. And that builds trust.
And yes, trust builds business.
Let’s build your brand
After you schedule your design-dates, as part of the design-process, I’ll send you a worksheet so that you can begin to work on your part of this project.
You’ll get a Content Questions worksheet that will allow us to arrive at just the right language for you and your business.
And, you’ll be given An Image Folder (an easy-link) which you can use to upload photos, images or logos that you already have in hand.
And there’s a Basics Page that you can use to provide me with basic business information, like your business email and a domain if you have one.
We won’t just wish for results
We’ll create a front door that’s beckoning. It’ll be as beautiful as it is high-performing. We’ll work together to add great content to your pages; content that’s lead-generating. We’ll align your website with outcomes that deliver on wishes.
Half-way through the design-time
I’ll send you any additional images we agreed to purchase and branding work for approval. I’ll spend the second-half of our design-time refining the site based on your feedback, polishing every detail and creating links, installing Google Analytics as well as requesting indexing.
I’ll ask you to preview the site and send me any corrections during that final stage (week 2, if you’ve got a 2-week-design-time). And I’ll keep working throughout that time to make sure everything is coming together to create a site you’ll be proud of, one that get’s you out there and represents what you do well.
On the final day, we’ll spend some time training so that you can update the website on your own; no worries - I’ll give you a cheat-sheet to make your updates easy. Then, it’s time for a virtual-high-five as you let everyone know that you’ve got a new and amazing website!
About the Design Process
If you’re planning ahead
Here’s a list of things that would be great to have on hand!
Actual photos of what you do, or real-life photos of your product
Consider what contact-information you want made public (you will need a physical address if this is a business])plus a business email address; consider whether to post hours when you’ll be open
Be ready to answer, “What customer challenges do I solve?”
Be ready to answer, “Who is my client?” (And who aren’t they?)
A little prep work now will be helpful as we begin our work. After you get your design-time reserved, plan to fill out the worksheets I send your way. And, get excited.
You’re on countdown to an amazing new website!